Check any publication’s metrics.
Thinking about paying for a placement? Paste the outlet’s link to research its own authority, search visibility and link profile, using live data from Moz and Ahrefs.
Why it matters
How a placement link actually helps your brand.
A placement in the right outlet works on more than one front. Here is what a strong link does for you, and what it will never do on its own.
Research the publication
DA and DR summarize an outlet's link profile using third-party models. They are not Google ranking factors and do not establish the value of buying a placement. Use them as context alongside audience relevance.
The article keeps working for you
An outlet with real search traffic can keep a story ranking for years. While it does, people searching your topic keep finding it, and it keeps pointing readers your way long after the piece goes live.
Add a public reference
Before anyone buys, they search your name. Coverage in a known publication can add third-party proof to that first page, so it is not just your own website and social profiles.
AI assistants notice coverage too
When tools like ChatGPT or Gemini answer questions in your market, they lean on what has been published about the brands in it. Coverage in real outlets adds to that public record.
What one link won’t do
Paid placements must not be treated as purchases of ranking credit. Google calls for sponsored or nofollow attributes on paid links. No placement guarantees a ranking, and a link cannot fix a slow site or thin content. Relevance matters as much as size: an outlet your customers actually read can beat a bigger name in the wrong niche. That is exactly what this checker grades, so you can put your budget behind outlets that pull their weight.